What is Sanoflow?

Sanoflow is a social CRM. We are an engagement platform. We help businesses combine all of their social media and communication channels, under one roof. We put the leads coming through these channels in our CRM where they can slice and dice based on the information and retarget people through WhatsApp campaigns.

The whole process requires a lot of education. Previously we used to do it literally manually. We used to have WhatsApp rooms for each client. We would go into every chat and answer our clients one by one sometimes. In the beginning we didn't have a lot of recurring questions. Each case was unique. But now we have a hundred plus customers. there are a ton of questions that are becoming more and more repetitive.

That's when we realized that we needed a solution. We used GitBook before, but the experience and interface I would say were a bit outdated for us, as we work in the SaaS industry. We wanted something more flexible, something that actually is new. That's when we stumbled upon Archbee. Archbee is great because of the way we can collaborate in it.

The interface is really fresh I would say. We're able to really do a lot of things. The AI part is one of the parts that sold Archbee for us. Our clients may not be always able to put it in exact words the way it is in the documentation, so the AI can just read it out, get the context and put it out there. So far we've seen the usage of Archbee is great. We're planning to take it to the other step by adding more unique stuff. But so far it's been a success for us.

We're working on internal documentation as well.

So the next phase is to have an  internal knowledge base?

Exactly. We wanted to do it on ClickUp, but we thought since we were working on documentation already, might as well do it in Archbee.

Can you share any business outcomes?

In terms of repetitive questions, we don't have to keep answering the same question over and over again. We have our chatbot, which is one of the greatest things about using Archbee. Our chatbot answers the questions based on what the client is asking. If they need more information, we give them the relevant Archbee link.

Because of Archbee, we've eliminated 80% of our WhatsApp groups, we shifted to a more central support line, and even that support line has a chatbot that asks the person what piece of information they're looking for. Our support line is not as busy as it was before. Onboarding. is another thing. We also want to incorporate Archbee in our onboarding.

What would you say to another SaaS considering Archbee?

You need to do your research to see what actually works for you. For us, Archbee was sold because it has three elements. First of all, its user interface is really fresh. Second is how easy it is for us as a team to work. It doesn't require as many loops as we've seen with other Archbee competitors. It's just a really straightforward process for us. Third is the AI which helps a ton, compared to other competitors that we've tried. I think these features are what worked for us and if you're looking for such a solution, you should definitely give Archbee a try.

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